- Assessing How Buyers Engage with you
- Hands-on engagement
- A clear, detailed assessment
Most B2B companies have no clear picture of how buyers actually experience their marketing.
A hands-on assessment of the full Buyer Confidence Ecosystem and to get more buyers to shortlist you.
A Comprehensive Diagnostic of Your B2B Marketing
Most B2B companies have no clear picture of how buyers actually experience their marketing.
- Something isn’t producing the results it should.
- Visibility may have improved but pipeline hasn’t.
- Content is being published but buyers aren’t engaging the way you expected.
- Activity is up but the marketing isn’t translating into the outcomes leadership expected.
This is the most comprehensive audit garnerOne offers.
It evaluates your entire marketing system against our Buyer Confidence System, identifying where your marketing is working, where it’s creating friction, and where the highest impact opportunities exist across every area that influences whether buyers find you, develop confidence in you, and put you on their shortlist.
What the Buyer Confidence Audit Covers
A garnerOne Buyer Confidence Audit is not an automated generated report. It is a comprehensive, hands-on assessment of your B2B Marketing.
Business Goals
Before assessing anything, we spend time understanding your business goals. Without knowing where you want to go, we have no meaningful way to evaluate where you stand. Every finding in the audit is measured against what your marketing needs to accomplish.
Marketing Structured Around How Buyers Decide
Whether your marketing is organized around how buyers actually research and decide, or around internal activity and assumptions.
Organizational Intelligence
We spend time with the people inside your organization who shape how content marketing actually works. Sales, to understand real buyer friction points and wins. Executive leadership, to understand positioning beliefs and growth goals. Product teams, to identify areas that need coverage. Customer support, to surface friction areas buyers experience after the sale. And of course, Marketing to understand positioning.
Most audits never go this deep.
Competitive Intelligence
How your content is organized across the four content functions. Attention, Authority, Decision, and Adoption. Which functions are over or under-invested in and where gaps are creating friction in the buyer journey.
Content System
How your content is organized across the four content functions. Attention, Authority, Decision, and Adoption. Which functions are over or under-invested in and where gaps are creating friction in the buyer journey.
Content Architecture
Whether your content is structured so AI engines and search can find it, extract meaning from it, and reference it accurately.
Thought Leadership & Brand Visibility
How your leadership shows up publicly, through LinkedIn, speaking, media, and industry commentary, and how personal brand connects to company credibility as a buyer confidence signal.
Credibility & Evidence
Whether the proof buyers and AI engines look for is present, visible, and accessible. Reviews, case studies, third party mentions, certifications, and other confidence signals.
Lead Conversion
Whether the specific mechanisms that turn a confident buyer into an identifiable lead are in place, including gated assets, CTAs, contact page design, and conversion sequencing across the buyer journey.
Content Distribution
Whether your content is actually reaching buyers during their research or sitting unseen after publishing.
Measurement
Whether you are tracking signals that reflect buyer confidence and progression, not just traffic and leads.
Accelerators
Identifying how specific accelerators such as paid media, internal content culture, PR, or owned assets could be used to significantly speed up results given your situation, goals, and resources.
Your People Shape How Marketing Works
The Buyer Confidence Audit combines a review of your existing marketing materials with interviews across your organization. A meaningful assessment cannot be done from the outside alone. We spend time with the people who shape how your marketing actually works.
That includes leadership to understand positioning beliefs and growth goals, sales to surface real buyer friction points and wins, and relevant team members who contribute to how content and marketing are produced and managed.
Most audits never go this deep.
What You Walk Away With
The Buyer Confidence Audit is designed to be presented to and acted on by your executive team.
Deliverables
- A detailed audit report covering every area of The Buyer Confidence System assessed against your specific situation
- A clear picture of where your marketing is working, where it isn't, and where the gaps are relative to how buyers actually decide
- A prioritized set of findings ranked by impact
- A guided presentation and walkthrough of findings with your leadership team
A Note on Scope and Investment
The Buyer Confidence Audit is the most comprehensive engagement garnerOne offers at the audit level.
Given the breadth of what is evaluated and the depth of the stakeholders involved, it requires more time and investment than our other focused audits.
If you are not ready for a full system evaluation, our Content Marketing Audit and AI Search Optimization Audit are available as more focused starting points.
