We help you earn the confidence of buyers
Buyers complete the majority of their research before contacting a vendor. Our services are built around that reality, helping your company get discovered, cited, and considered credible during the stages of research that determine who makes the shortlist.
Our services are organized into seven categories, by the role they play.
Audits & Diagnostics
Before investing in strategy, content, or visibility, you need an accurate picture of where you actually stand. These audits assess your current marketing against how buyers research, what AI engines reference, and where your gaps are.
B2B Marketing Audit
Our most comprehensive audit. Buyers shortlist vendors based on how confident they are in that vendor. This is a structured assessment of how your company is perceived by buyers across every stage of their research. Identifies the gaps between what buyers need to feel confident and what your marketing is currently delivering.
Content Marketing Audit
A structured assessment of your entire content marketing program. Evaluates your strategy, content structure, channels, and distribution against what buyers actually need at each stage of their research, and identifies the gaps between content you have and what is required to earn buyer confidence.
AI Search Optimization Audit
An assessment of how your company currently performs across AI search engines. Identifies whether your content is being cited, where you are invisible, and what needs to change to improve citation probability.
Credibility & Evidence Audit
The Credibility Audit gives you a specific, honest assessment of where your proof of credibility stands today. Specifically your credibility signals, what exists, what is missing, what is buried, and what buyers and AI engines can and cannot verify about your company during their research.
Strategy
The decisions that determine what you build, in what order, and why. These services establish the direction, the framework, and the priorities that every other marketing investment depends on.
The Buyer Confidence Marketing System
garnerOne's complete framework for B2B marketing. Organizes every strategy and tactic around how buyers research, evaluate, and choose vendors, with the goal of making your company the one buyers feel most confident choosing.
B2B Content Marketing Strategy
A structured content marketing strategy built around your buyers, your category, and your business goals. Defines your content marketing structure, what content to create across the buyer journey, what platforms and channels to prioritize, how to structure content for buyers and AI engines, and what needs to be built to earn buyer confidence consistently.
Content Marketing
Content is what buyers find during their research, what search engines rank, and what AI engines cite. These services build the content that gets your company found, establishes credibility with buyers, and earns citations from AI engines across every stage of the buyer journey.
Content Creation
Hands-on creation of content tied to your strategy, your buyers, and the specific stage of the journey each piece is designed to serve. Covers all four content functions: attention, authority, decision, and adoption.
Authority Content
Content that establishes your company as a credible and recognizable voice in your category. Includes original research, definitive buyer guides, frameworks, and long form content that shapes how buyers think about the problems you solve.
Decision Content
Content designed for buyers who are actively evaluating options. Addresses the specific questions, risks, and objections buyers face before committing to a vendor, and gives them what they need to move forward with confidence.
Visibility & Discovery
Being visible to buyers during their research is not automatic. These services ensure your company shows up where buyers are looking and gets cited by the AI & search engines generating answers to the questions your buyers are already asking.
AI Search Optimization
A structured approach to getting your company cited by AI engines like ChatGPT, Perplexity, Claude, Copilot and Google AI Overviews when buyers research vendors in your category. Covers both the technical foundation and the strategic content and credibility signals that determine citation probability.
SEO
Structuring and optimizing your content so search engines can find it, understand it, and rank it for the terms buyers are actively searching. Builds the search visibility foundation that AI engines also rely on when evaluating citation worthiness.
Content Distribution
Getting your content in front of buyers during their research rather than waiting for them to find it. Develops a distribution strategy that extends your content beyond where it was created and builds consistent presence across the channels buyers use.
Credibility & Evidence
Proof of credibility is one of the most consequential factors in a buyer’s vendor selection process. It determines who gets shortlisted, who gets passed over, and increasingly, who gets cited by AI engines during buyer research.
The Evidence Hub
A structured approach to identifying, organizing, and presenting the proof assets your company already has. Covers case studies, testimonials, reviews, certifications, and third party references, making them easy for buyers to find and easy for AI engines to extract and reference.
Executive Authority & Visibility
Buyers search for executive credibility signals when evaluating a company. This service helps build executive presence and personal branding that earns buyer confidence and AI citation authority. Develops a strategy, clear point of view, and builds consistent visibility across the platforms and publications buyers use during their research.
Credibility & Evidence Audit
The Credibility Audit gives you a specific, honest assessment of where your proof of credibility stands today. Specifically your credibility signals, what exists, what is missing, what is buried, and what buyers and AI engines can and cannot verify about your company during their research.
Training & Workshops
garnerOne offers training and workshops to help marketing teams and leadership understand, execute and build internal capabilities based on the exact marketing systems that garnerOne uses.
B2B Content Marketing Training
A half to full day workshop for marketing teams and marketing leaders. Teaches teams how to build and run a content marketing program connected to how buyers actually research, evaluate, and shortlist vendors. Teams leave with a shared framework and a clear picture of what needs to be executed.
The Buyer Confidence Marketing System Training
A full training workshop that covers our complete Buyer Confidence Marketing System. Everything from how buyers search, how AI cites, the type of content that builds confidence, how to establish credibility and what to measure to verify progress. Built for leadership that wants to understand how the entire marketing system fits together to achieve the common goal of earning buyer confidence.
Buyer Confidence as Culture: A Leadership Engagement
This workshop is for leadership who want to take the experience they provide their prospects to another level. Imagine what becomes possible if prospects feel compelled to select your company. This workshop helps answer the question: what happens if earning buyer confidence was a deliberate company wide responsibility and not just one for marketing?
Fractional Marketing Services
Senior marketing leadership for B2B SMBs that need experienced direction without the cost of a full time hire
Fractional Marketing
Senior marketing leadership for B2B SMBs that need experienced direction without the cost of a full time hire. garnerOne adapts to what your business actually needs. Strategic leadership and oversight for companies with existing teams or agencies. Strategic leadership plus hands-on execution for companies that need both. One partner. One methodology.
