Welcome, and thank you for stopping by!
After more than a decade in various sales and marketing leadership roles, I decided to venture out and start my own consulting practice in the 2000s.
My work originally specialized in helping tech companies navigate Partnership & Channel Marketing. Our focus was on the Microsoft, SAP and SAGE channel ecosystems.
We got real good at it, saw much success and trained many software companies on their partnership marketing efforts. We even became a preferred training partner for the partnership team at Microsoft; helping them teach their own software partners on how best to partner with Microsoft. The Microsoft Partner channel is an impressive ecosystem.
Full Service
As our clients’ needs evolved and the marketing landscape became more complex, we naturally expanded into a full-service marketing agency offering an array of marketing services.
We helped clients with Online Marketing, Inbound Marketing, Digital Marketing, Search Marketing and Performance Marketing. Through this evolution, one thing became undeniably clear: content marketing delivered the best long-term ROI.
B2B Content Marketing Focus
Of course, businesses with massive budgets can invest millions in paid search, paid ads or hire large sales teams. However, for most companies, content marketing was the smartest, most sustainable strategy. When done right, we found it consistently drove the right traffic, trust, engagement and most importantly, qualified leads.
Today, even while leveraging the astonishing abilities of AI to help with content, Search optimization or other marketing processes, businesses are still struggling to generate the trust, engagement and leads they need. Why is that? What’s missing?
Over the past decade or so, I have dedicated my knowledge and services to answer this question and help companies with a more strategic, less scattershot approach to content marketing; one built on client value and long-term thinking.
I would like to think that I have been a trusted advisor to clients over the years and am always eager to speak with and am passionate about helping B2B companies unlock the full potential of marketing their business.
Glad to get on a call and learn a bit about your goals and what you’re hoping to achieve and where we can help.
